At Web-Est, we
don't just sell collision estimating. We
are always trying to help shops get more business through
marketing. There are a great number of shops that we speak to
that are still relying heavily on word-of-mouth marketing for their
business model. This works great for alot of auto body shops,
especially the ones that have been around for a while. But
for those starting out or losing to the competition, utilizing the
Internet is integral for an auto body shop marketing strategy.
See the statistics below. The number one thing to note
is simple: America is now going online to search for products
and services. Long gone are the days of phone books,
effectiveness of traditional advertising, and the challenging
referral marketing for those just opening up. If you're
brick-and-mortar business doesn't figure out how to market online,
you put yourself behind the competition, as well as the future
generations figuing out how to beat the shops that have been around
for a while.
Here's a couple of takeaways from the graphic
Word-of-mouth marketing still works, but our
culture is moving...it has moved...online for business activity.
Don't get left behind!